If you need a mild to moderate boost in your hearing as you get older, Simple Ear should be your first move. No doctor appointment or fitting required. I saw a customer quote for a comparable prescription hearing aid at $2,384 vs. Simple Ear Advanced at $599.... same digital hearing aid product. Simple Ear is an over the counter, top of the line digital hearing aid; we just preprogram it with a common prescription and save the customer a bundle of money. Try Simple Ear first.