Simple Ear® is committed to providing high-quality hearing devices at affordable prices to people with mild-to-moderate hearing loss. Despite the huge number of Americans with some hearing loss, only a small percentage use available technology to boost their hearing. Much of the blame for this goes to the high price of hearing aids provided through traditional sources. Now, Simple Ear® is here to help.
Hearing loss is the third most common chronic condition in America, trailing only high blood pressure and arthritis. More Americans experience hearing loss than diabetes.
In fact, 20% of the U.S. population has significant hearing loss. Fortunately, 80% of those with hearing loss have only mild-to-moderate hearing loss, rather than severe, profound, or total hearing loss.
The bad news is that the great majority of hearing loss is age-related, and once hearing loss begins it usually continues to get worse. More men have hearing loss than women, and usually men start to lose their hearing earlier than women. And typically, the higher frequency sounds so important for understanding speech are more affected than lower frequencies.
The effects of hearing loss can be very serious, especially over time. At first people with hearing loss may just seem less sharp or less engaged in conversation. Next, they often become isolated, avoiding social situations their hearing has made increasingly awkward. Then they find themselves falling. Maintaining balance is a complex process that uses clues from the inner ear, from nerves in the feet, and from the sounds around us. It is an established fact that people with poor hearing fall more than the general population. The most horrific outcome of poor hearing can be dementia or Alzheimer’s disease. When people become isolated, they don't get sufficient mental stimulation and the brain begins to atrophy.
As Benjamin Franklin famously put it, "An ounce of prevention is worth a pound of cure." But maybe that's understating this situation. Most hearing aids weigh about one twentieth of an ounce, but they can be mighty, enabling a robust, engaged life and preventing serious calamities.
 Estimates vary, but 20% is probably conservative, and is based on Frank R. Lin, John K. Niparko, et al. "Hearing Loss Prevalence in the United States" Archives of Internal Medicine vol. 171, no. 20 (2011):1851-1853, which puts the figure at 20.3%. Another important study calculated that 31% of the population had high frequency hearing loss of at least 25 dBHL (Sergei Kochkin, "MarkeTrak VIII: 25-Year Trends in the Hearing Health Market" Hearing Review [Oct. 1, 2009]).
 Forty-eight percent of men with hearing loss first noticed it before the age of 40, while only 40% of women with hearing loss first noticed it before turning 40. These figures come from the National Institute on Deafness and Other Communication Disorders, a member of the National Institutes of Health.